One of my favorite fashion brand is "H&M". It sells fashion products, including cloths, accessories, jewels, cosmetics, and whatever associated with fashion. In 1947 its first outlet was opened in Västerås, Sweden, with its origin name "Hennes"as cloths for women, and 20 years after, it started to sell men's and children's clothing and changed its name to " Hennes & Mauritz". Now its name was changed to "H&M", which is expanding all over the world, and has about 2600 stores.
There are two reasons why I like H&M.
Firstly its price. Its products are always so cheap compared with other fashion brands, but not be seen so cheap. This brand always knows what is trendy, what people need, how to sell its products for more consumers, and appropriate price for them, so it can be attracting so many people in the world.
Actually I bought them only about 1000yen!!! (but left below is not H&M's product. I bought that necklace at Forever21, which is also fast-fashion brand.)
How amazing they are :p
Secondary its policy. Its policy is "interpret the latest fashion trends and create collections that are accessible to all." That is, H&M does not target particular people like fashion lovers or teenage girls. It opens its door for everyone, regardless of their age, their country, or whether they like fashion or not. Nowadays, not to target age-group is most important thing to succeed in business.
(I really miss these shoes...I wanted to buy it when it was announced, but it was sold out when I went to outlet.)
Before I researched about H&M, I didn't know its policy or marketing strategy at all although I go its outlets once two weeks. But after writing this blog, I could know a lot about H&M and I came to have more interests in it. Besides, my heart is extremely exhausted because of exam, so this blog really became breath-fresher for me!!!!
Good luck everyone for your exam! And hopefully, see you in summer!!
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